In recent few years, web owners and marketeers were concerned with increasing traffic and stickiness of their websites. They were concerned with increasing pageviews and the total amount of time spent on the site. This is surely a habit from the traditional based businesses of the past, and has proved to not be of much aid in the lightning fast moving internet world.
As a result, hits and views are no longer looked upon as useful metrics for judging a website success. They simply don’t provide the right kind of information required by online marketeers. Currently they look at conversions, drop-out rates, return on investment and revenue per visitor.
Internet marketeers of today want to make more money and drive revenue. To do this, they must understand their visitors, their intentions, where they came from, what they were searching for, and how they ultimately found the site. And most important of all: what drove them make the decision to buy or what made them abandon the purchase process. Continue Reading »
